We need to rebrand from Sunstar college to Startop Institute of Professionals. The new identity has to satisfy all existing expectations of what our institution stands for while simultaneously moving the institution forward to acknowledge the accessibility maturity and simplicity of our services.Leonard Magua- Director, Startop Institute of Professionals.
After changing the legal name from Sunstar College to Startop institute of professionals on 21/06/2021. The institution needed to change its identity to reflect the significant transformation it has gone through in the past few years.
I sat down with the team and extensively discussed the institution’s goals, target audience and developed a timeline for the entire project. The discussions the institution provided all the content and copy to be used on their new brand.
CREATING THE LOGO MARK
On finalizing the discussions we created a simple, clean and professional logo and choose a color pallet with bright colors that will play a huge role in helping the institution stand out both online and offline. and will also resonate with the target audience.
CREATING THE BRAND ASSETS
Once we settled on a logo design we design the various brand assets which include banners, brochures, and various promo items such as fliers.
CRAFTING THE DIGITAL PRESENCE
After that we we registered the domain startopinstitute.ac.ke on behalf of the college and crafted a website and social media graphics