CRAFTING THE STORY

Step 1

MISSION STATEMENT

We start by creating a good mission statement for your company that says more with less. A good mission statement helps employees see the meaning and purpose of their work by giving them clear reasons for their jobs

Step 2

BIO

After writing the mission statement the next natural step is writing the bio for your company, we write a bio that introduces your brand and communicates what you do since not everyone will list their services on their portfolio.

Step 3

UNIQUE SELLING POINT

When we have the bio the next step is to define your company's unique position in the market place by communicating clearly the value your company offers and the problem it solves

Step 4

VALUES AND CULTURE

A company's culture is largely important to the success and overall health of the company as it depicts a company's internal and external identity

Step 2

COPY WRITING

This is the process of writing text for the purpose of advertising it helps create brand awareness and persuades users ad customers take certain actions.

THE LOGO MARK

Step 1

IDEAS AND BRAINSTORMING

After extensive research and evaluation of the brand's industry our team brainstorms and comes up with a few sketches of the logo

Step 2

LOGO CREATION PROCESS

We sketch variety of the logo concepts and create digital drafts on adobe illustrator then finally refine the logo with feedback

Step 3

CHOOSING FONTS

After understanding your brand identity we take note of the brand fonts you admire, we research on typography and consider the typographic hierarchy and ask for feedback.

Step 4

CHOOSING THE COLORS

After identifying what your brand is all about and considering the competition so that we do not look the same. We create a color palette, then create brand guidelines so that your brand looks the same.

Step 5

CREATING SYMBOLS AND ICONS

Using the same elements and color palette created earlier we create icons and symbols of equal size and same stylistics to be used on the website and or mobile applications

Step 6

CREATING FILE FORMATS

After all files are created we save them and send them to our client in different formats ad this facilitates use by other designers and creatives

CREATING BRAND ASSETS

Step 1

BUSINESS CARDS

For many offline customers a business card is the first interaction they will have with your brand we make sure its a positive one by creating a professional business card for your brand

Step 2

STATIONERY

After creating the business cards next natural step is designing Custom business stationary, this gives a good first impression, shows business professionalism and improves the credibility of your brand

Step 3

BRANDED APPAREL

Branded apparel include: t-shirts, Jackets, Reflectors, Caps and Hats. This aid in creating a strong brand image, improve team spirit, make staff members easy to identify and also act as free advertising.

Step 4

PROMO ITEMS

Promotional merchandise such as pens drinking bottles, coffee mugs, t-shirts, caps and hats give a unique and creative flair to advertising campaigns.

THE DIGITAL PRESENCE

Step 1

FACEBOOK PAGE GRAPHICS

We ensure you have good Facebook graphics and this ensures a good impression of your brand and sets your business apart from the competition it also shows your business commitment to good service.

Step 2

INSTAGRAM GRAPHICS

After desinging the facebook graphics we go ahead and design Instagram graphics applying the consistency in design and this lets your followers know what to expect. An off-brand graphic or image can confuse followers ad can even cause some to unfollow

Step 3

SOCIAL MEDIA POST WRITING

After creating the social media graphics the final is writing social media content that is engaging and relevant to the target group

Step 4

WEBSITE AND PORTFOLIO

After creating all the social media graphics we proceed to creating effective web design which will fulfil the intended function by conveying its particular message whilst simultaneously engaging the visitor.

Step 5

DIGITAL MARKETING AD DESIGN

Finally we go head to design ads that will ensure your business stands out in the ever increasingly cluttered digital and will convey your message clearly.

OUR CLIENTS

Startop Institute of Professionals

College located in Wangige that trains accounting and ICT courses

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LEAD-EHA

NGO engaged in contemporary issues relating to sustainability

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Rocage

Cleaning and Landscaping company located in Nairobi

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OUR BRANDING PORTFOLIO

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